Creating your own marketing campaign is not easy, with all the factors you have to consider and the effort you have to exert, especially if you are new to it. We know how tough it is to create your own campaign, especially when your on a tight budget, you have to make your marketing work harder for you.

So we have listed five important areas for you to help focus your efforts in order to put you on the right track to it being a success.

1. Grab the readers’ attention.
Nowadays the world is chock full of advertising and marketing, your target audience has got little space for any more, so what you produce has to have a big impact. The public only skim over advertisements, they have no time to take in lengthy copy or too much technical data. By grabbing attention, we are referring to a sharp, witty one-liner, or an honest-to-goodness testimonial, not just “50% off” or exclamation marks here and there, they’ve seen all that before.

Take note, however, that when coming up with a rather strong tagline, you have to be as honest as possible. Customers don’t appreciate it when companies don’t hold true to their promises. The campaign should reflect products and services quality.

2. Focus on the message.
A well-conveyed message could often spell the difference between a successful marketing campaign and complete failure. Depending on your clientele, you can experiment with different types of messages. The more widely-used and more successful types are the following:

– Product description and specification. This works very well especially in marketing gadgets where the selling point is the features are what the buyers are after.

– Asking an interesting open question. This works really well for services and information providers. Avoid close ended questions, you are asking a question then expecting the customer to answer it in their own head, appealing to their subconscious.

– Cheapest price for superior quality. In a very competitive market, consumers often flock around products that can offer competitive prices for good quality.

– Appeal to emotion. Depending on the target group, a “feel-good” campaign could often rake in potential customers.

– Using humor. It is the best way to establish a bond between the reader and campaign people.

3. Identify the intended outcome.
Anticipate the response of the buyers and make projections based on them. This will help you figure out your next advert should be or what your next move would be. When making marketing campaigns, it is important to have two or more outcomes that you can work around should one fail.

4. Choose your medium.
Identify your target group and choose your medium based on that. For example, if your clients are mostly teenagers or bloggers, then using social media and other multimedia platforms will be effective. If your target group are housewives, phone calls and TV commercials would be the best choices.

5. Be creative
Most importantly, you have to convey your message in a fresh light, preferably in a way no one has ever done before. The novelty will give you an edge in the market and uniqueness will draw people to your campaign. People are more likely to pay attention to advertisements that pique their interest or new to them, and you have to give them just that.

Still struggling?
If you are struggling to find he right angle for your campaign then you may think its time to get some professional help, there are 100’s if not 1000’s of good PR agencies and marketing companies in the UK who would be able to write the copy for an advert or a sales letter for you for as little as £150 – £200.
This maybe a cost you hadn’t budgeted for but with all the other cost elements such as the printing of your campaign, the mailing list, the postage etc, or placing the advertisement – then surely it makes sense to get the attention grabbing marketing right in the first place, otherwise all the other costs will be throwing good money after bad.

Dean Williams

Dean Williams is a design and marketing blogger working for Print-Print Limited, promoting business and building brands through quality print marketing. If you’re interested in small business promotion then please get in touch hello@print-print.co.uk