Although customers love buying and generally owning something new, there is always the common tendency to be reluctant to part with money in exchange.

It’s almost like most of them really want to say yes but often they don’t.

If you are familiar to such scenarios and would like to start getting more “YES” than “NO” from customers; here are a few tips you need to put into action.

1. Appeal To Customers
One of the reasons why TV ads are always streaming with celebrities is because they are probably liked by more consumers. As a result it isn’t difficult for them to lure consumers to buy products or pay for services at all.

An effective way of becoming like-able is to begin developing bona-fide interest in all your customers. Don’t fake it, but through conversation and observation discover their individual characteristics, likes and dislikes then use them to develop natural rapport that will get them to say ‘yes’ easily. Actually understanding your customers needs will open up opportunities for you to maybe sell them other products, maybe not now but certainly in the future.

2. Earn Credibility
The most recommended technique of earning credibility and selling easily though is to become an expert. Experts often create a good impression on their customers due to their specialized knowledge. Remember the more knowledgeable you are the better your credibility and the ‘rest is history’.

3. Build Customer Loyalty
Customers find it arduous to say ‘No’ to a person who has helped them in their personal interests. For instance, you may help your customers find clients who need the services or products they are offering. Do not forget that your customers are also likely to be entrepreneurs who are looking to market themselves in their respective fields.

Consequently, get a customer for your customer. This is how charities experience doubling response rates by simply adding gifts to their direct mailings.
The customer ends up feeling obligated to return the favour by spending money on your products. It works all the time!

4. Power of Referrals
Providing testimonials, references or case studies through your website for example; is a sure way of winning the hearts of more customers. When people see other buyers have bought and been satisfied by your products, they become more willing to purchase themselves. It’s actually why TV commercials show interviews of happy customers in the first place.

The trick here is to make your customers happy hence you can be assured of referrals that will increase your customer base. Personal recommendations are the best possible way to win new business, I would rather trust the opinion of a friend or colleague than of a sales person. This is where social networking comes into its own, if a product or service has been recommended by someone you know then you are 90% more likely to buy it for yourself, this works in the same manor for your customers too.

5. Use Limited Offers
Businesses that use limited offers normally savour great returns as the ‘limited availability mentality’ they create in buyers lead to a sense of purchase urgency. Consumers have the habit of valuing commodities that appear to be scarce.
Your role here is to make customers see how much they will save by purchasing the products now and not at a future date.

Dean Williams

Dean Williams is a design and marketing blogger working for Print-Print Limited, promoting business and building brands through quality print marketing. If you’re interested in small business promotion then please get in touch hello@print-print.co.uk