Jan 12
If you are involved in creating the artwork that needs to be printed, then in order to help you get a better outcome you will need a new understanding the basics of the image resolution. There is nothing to worry about, as this is often based on the simple concepts. This is also not so complex that people use to assume about it. So, stick to the basics, and things will appear less painful for you.
What is the resolution?
Whenever you are looking at the images in the computer, you are exactly looking at the grid of several tiny dots that are also known as the pixels. In the same way, when the p ...
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Posted in Artwork Preparation |
Oct 24
Full colour printing is achieved is a mixture of dots in order to create any colour. The percentage of CMYK colours used within this mixture then determines the colour which is printed. This technique works perfectly well until its used on thin lines or thin fonts.
Lets say you want to create a grey which is 33% black. This is formed by using a percentage of black and white dots. So for every solid black dot there is also 67% of white intermittent dots used to visually create the appearance of grey.
This high percentage of white dots means that a lightweight or small font or even a thin line c ...
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Posted in Artwork Preparation |
Aug 15
Marketing online has gained publicity, companies hardly ever think about marketing their products and services through marketing tools like postcards, business cards, flyers, etc. But, they do not generalize that promoting the companies through best marketing vehicles are costly and need enough of time to show the results.
When we talk of flyer printing company, there are many benefits that it holds and will help you build your brand just by sending the business message all over the targeted audience. Though flyers cannot inform many potential customers at one time, however they are very effec ...
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Posted in Flyer Printing |
Aug 10
Media convergence is still a fairly new phenomenon, and one which has caught many companies by surprise For a decades industry analysts have been predicting the death of newspapers, books and print, suggesting that digital versions would render them obsolete. Instead, advertisers and marketers have found that the tangibility of these formats remains important, providing a key point of contact with their audience.
The revolution in mobile technology has been the catalyst for this new media convergence. Over a fairly short space of time mobile phones became an essential item, a way ...
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Posted in Digital Marketing |
Jul 15
Printing Tips:
Rather than highlighting specific issues related to printing, we are offering some tips which can help you get the most out of your printing. Designing for print is as much an art as a science, so don’t feel that you should be too constricted by guidelines, but they will help you to get the results you are looking for.
Colour:
One of the most important steps in getting the most vibrant colour in your printing is understanding the difference between RGB and CMYK. If you are providing files to be printed in four colour process you need to ensure that your design is supplied ...
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Posted in Basic Design & Layout |
Jul 01
Printed products rely on both the quality of their content and the impact of their presentation. Said impact is often responsible for attracting an audience to take a closer look at the material. Whether you are distributing promotional material, marketing leaflets or denser publications, there are a number of exciting finishing techniques which you can use to add impact and generate interest in your product.
UV Sparkle varnish: Sparkle varnish gives print a glitter effect, applied to selected areas of artwork, helping attract attention. The effect is generated by including metallised polyeste ...
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Posted in Flyer Printing |
Jun 10
Print advertising’s image has suffered at the hands of digital and new media, with companies migrating to the internet in search of new customers. However print still provides numerous methods to build customer awareness; new products and techniques are proving that a successful print-based campaign still offers value and results.
Memostick is a recent development in print advertising, which has demonstrated high response rates for a number of different companies. Memostick uses glue which is designed to adhere to a range of media, without damaging the surface or disrupting the print ...
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Posted in Advertising |
Jun 03
Advances in variable digital printing have allowed the production of printed material which is directly targets specific consumers. This has helped to close the gap between the services offered by print and the internet. To increase the interactive potential of printed material, many companies are now using QR (quick response) codes to develop interactive experiences for their customers, and creating exciting experiences with AR (augmented reality).
The proliferation of smart phones and tablet PCs have given large numbers people access to QR readers. A two dimensional matrix bar-code, QR ...
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Posted in Advertising, Digital Marketing |
May 26
Advertising and marketing have always relied on getting across a strong message, in such a way that their target audience will respond positively . Developments in digital media technologies have opened up new possibilities to advertisers trying to connect with consumers. Collaborating with these technologies creates opportunities for print based material, as part of a cross-media strategy.
Printed material can offer an ideal entry point to a wider marketing campaign. Dominoe’s pizza have had huge success with their ordering app, allowing users to order pizza via smart-phones or tablet ...
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Posted in Advertising, Full Colour Printing |
May 18
Isn’t it strange that the company most famous for producing desktop computers with the power to create graphic design for print, may have created a product which some say is the first step to the end of printed material.
Digital tablets have made significant market gains over the last couple of years, with Apple’s high-profile iPad leading the way. The success of tablets have led a number of people to question how long traditional print can remain competitive in the face of this latest digital revolution.
Forrester CEO George Colony commented recently that tablets would displace ...
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Posted in Full Colour Printing |
