Feb 05
Well this is a strange one, the name indicates a leaflet which folds ‘tri’ or 3 times doesn’t it?, well no not exactly. This term is usually used to describe an A4 leaflet which folds twice to 1/3 A4. It can also be called an 6pp DL, this means a leaflet with 6 panels, for example if you fold down an a4 leaflet to a 3rd of an A4, then you will have six panels in order to add your design. This kind of works a min brochure, a very cost effective way of having a multi-page mini booklet printed out of one sheet.
There are two ways of folding a tri-fold leaflet, either a ‘ ...
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Posted in Artwork Preparation, Folded Leaflets, Full Colour Printing |
Jan 18
For a roll folded leaflets the In order to create artwork for a A4 folded to DL, or 6pp DL leaflets you need to divide up the 6 panels, creating 3 vertical panels each side. Imagine the document is flat A4 landscape, and you are looking at the outer cover side, so what you see is document which is 297mm wide x 210mm high (without bleed). Measured from the left to right, the left hand panel is 97mm wide, the centre panel (back cover) is 100mm wide and the right hand panel (front cover) is also 100mm wide.
The opposite is then the case on the other inside spread. Again reading from left to right ...
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Posted in Artwork Preparation, Flyer Printing, Folded Leaflets, Leaflet Printing, Printing |
Nov 05
Colour has another role that doesn’t rely on its symbolic associations, and this is in the field of information, where its use is as a means of making information clear and legible. In this area the originality of the idea takes second place to the visibility and immediate readability of the message.
Fire brigades use leaflet printing with bold colours in order to attract awareness about risks of not checking your smoke alarms. But because there is such a large range of colours, different hues can be used to make blocks of information distinct from the other information that surrounds th ...
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Posted in Full Colour Printing |
Oct 27
Colour is also used to suggest freshness, with bright blues, greens and yellows being the colours most often chosen where vitality and sparkle are associated with the product.
Obviously, where there is an association with fresh water and coolness, blue has a prominent role, as does green for the promotion of field sports and other outdoor pursuits. Fresh fruit and vegetables, which stress freshness and goodness ask for the same kind of treatment, stressing freshness and goodness.
The use of pastel colours is also much in evidence in packaging for pharmaceutical products, but the nature of some ...
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Posted in Choosing Colour, Full Colour Printing, Leaflet Printing |
Aug 28
Not all health foods are promoted with bright colours. Following the current trends toward healthy eating habits we are now eating more and more cereal products.
This has led designers to gravitate toward the subtitles of earthy browns and ochres to promote many ‘traditional’ products, which are much more in vogue now than they were in the past. Such colours are used not only to symbolize the natural, organic and healthy aspects of the produce but also to suggest tradition and evoke feelings of nostalgia.
Other earthy colours used in this context are dark greens, deep golds and
dar ...
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Posted in Choosing Colour |
Aug 17
Many colours have messages that are internationally recognized and symbolize various actions, warnings, or products the world over. The most obvious example is the code for traffic signals: red for stop, green forgo. Although it is very easy to fall into the trap of generalizations, colours do have certain properties that remain the same through the pendulum swings of fashion which affect other aspects of colour, such as acceptability and popularity. it is these properties that convey the message of each colour.
By ‘properties’ I mean aspects such as volume, excitement value, temp ...
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Tags: Add new tag, Choosing colours for printing Posted in Full Colour Printing |
Jun 02
The basis of design is the bringing together of various elements into one area to achieve an interaction that will communicate a message within a given context. The message may be conveyed and even manipulated through the careful visual juggling of the elements that are to be used within the design area. Essentially, these elements will be words, photographs, illustrations and graphic images, combined with a controlling force of black, white and colour.
I shall encourage you to look at and explore the creative potential of these elements its through experimentation. Initially, I shall divide ...
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Posted in Basic Design & Layout |
May 20
Are you passionate about printing, we would employ this guy…
...
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Posted in A Bit of Fun |
May 20
Going digital nowadays has become a necessity, especially in fast paced world of colour printing.
Our customers need things quicker these days - so back in February 2009 we decided we were going to supply digital printing to run alongside our litho printing. Digital printing is perfect for small runs and is incredibly cost effective for quantities of 1000 or under. But what makes us stand out from the competition is that we now offer next day delivery. if you place your order before noon of any given weekday then we guarantee next working day delivery. We also have a before 9am delivery and S ...
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Posted in Digital Printing |
May 20
Spot Colour is used by actually mixing ink to the desired colour rather than using the CMYK process to achieve it. The printer will mix varying amounts of colour to reach the correct consistency and then this is printed directly onto the document.
Its not un-common to see a ‘full colour’ print job having an additional spot colour or ‘special’ as its known added to it either during the actual printing process or added after in a seperate process. Some large printing machines have an additional facility for this, taking form a 4 colour machine to a 5th or 6th colour machine, so they are ...
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Posted in Full Colour Printing |
