May 09
Bleed is one of the most important parts to design any attractive artwork for print. In this regard, Professional designers are using expand background images as well as elements beyond the ends of the text by using additional 3mm or more as per the requirement. It is also avoiding unnecessary white borders and side of the printed document.
For example if you had a document which had a solid background colour printing from edge to edge, to print it without bleed means that it only has to move a fraction of a millemetre and it will result in an unsightly slither on one or more edges.
A design ...
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Posted in Artwork Preparation, Printing |
May 01
The mere fact that it is possible for me to say, “Get this right and your promotions will work” raises a lot of questions. One of these questions is, “if it is that easy, why anyone isn’t following this instruction?” The answer that I would give is that most people would rather not follow the rules because they think about their products when they are beginning to plan their campaigns instead of focusing on the four factors. The simple fact is, when advertising you need to focus on the advertising – not on the product or service that you are advertising. To begin with, you need the ...
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Posted in Advertising, Marketing, Printing |
Apr 27
What is the difference between a Brochure and a Booklet ?
Brochure printing and booklet printing are the same thing, they are just referred to differently by different people.
A sheet of A4 paper folded in half becomes a 4 page or (4pp) A5 leaflet. Multiples of this 4pp are then printed and stapled together to make a booklet or brochure. So as long as your document contains multiple sheets bound together then it falls within a booklet / brochure category.
Some people deem a brochure more important or more corporate than a booklet, this is not true, its is all down the content of the booklet or ...
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Posted in Booklet Printing, Brochure Printing |
Apr 25
Know How to Grab Customer’s Attention towards Your Business!
You wont be able to win customers in a prize draw, but it can be a bit of a lottery.
Having an idea regarding how you want to be seen by your potential customers at least give you a starting point. Your company’s image is very important, but what you are offering regards services or products is really key to approaching new customers.
If your potential customers are being left to create their personal opinion of you then there is a risk of you losing customers as they have created the wrong message. For such reason your targe ...
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Posted in Advertising, Leaflet Printing, Marketing |
Apr 23
Advantages and Comparisons
The growth of digital printing technology has brought with it technical advancements, options and exciting features to commercial printing. With these advancements there has also been introduction of some confusion in the market and it is important to know the advantages and disadvantages of the new way of printing and compare it to the traditional offset lithography so that you can make and informed choice for your project.
It is important to note that offset lithography is the most common type of printing for large volume commercial work. In this process, th ...
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Posted in Digital Printing, Full Colour Printing, Litho Printing |
Apr 18
USP is frequently called as one of the most misapprehended elements of a successful sales leaflet. In definition it is what makes your products different from your rivals. Here are some examples of unique selling positions for a particular product:
Lowest Price – if you can make your product cheaper than your rival then do it. In my opinion, I am not a fun of selling my products at cheap cost since someone else can always come along and sell at a much lower price, then eventually you are in a downward spiral for doing it for free.
High Quality – if your product excels more than your rival ...
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Posted in Advertising, Marketing, Printing |
Apr 08
In order to take fully improve your sales pitch you really need to tap into not only what you customer wants, but needs they haven’t thought of yet, here’s an example of how to discover them. Here’s an old story I learnt a long time ago whilst studying marketing.
Long time ago a young man entered a BMW dealer’s salesroom to look at the latest 3-Series. He had cash, and he was eager to make a purchase decision. But he could not choose between buying the BMW or a similar Mercedes from the dealership next door. A salesperson approached him and soon noticed the man was indecisive and sugge ...
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Posted in Advertising, Leaflet Printing, Marketing |
Mar 29
All paper sizes can be found using ‘A’ paper sizes. This starts with an A0 sheet, used mainly for large posters, then this is divided all the way down to an A7 or in some cases an A8.
To explain this lets start with an A0 size of 841mm by 1189mm, half of this size is A1, half of A1 is A2, half A2 is A3, half A3 is A4, half A4 is A5, half A5 is A6, half A6 is A7, and last of all Half A7 is A8.
Commonly paper is supplied to print companies from the paper mills in much larger sheets than A0, it may be delivered in sheet sizes such as 4A0 (4 x A0) or 2A0 which is 2 x A0 but unless you are a ...
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Posted in Artwork Preparation |
Mar 20
Writing an advert is easy for you to get tempted in either writing about the products or writing on the services you are selling or on the other hand the main point of selling. Either way, that still makes sense. As a matter of fact, if you actually not going to tell reader what the product entails then the reader will stop reading. However, the problem that comes with this format is that you may end up chasing way the reader instead of retaining him/her.
This approach focuses on the product instead on the idea of grabbing the reader’s attention. And for over 30 years experience of work writ ...
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Posted in Advertising, Marketing |
Mar 08
You must have heard about QR codes? You probably have, as they are popping up everywhere! Despite how commonplace these little squares are becoming, many people don’t realise what a powerful marketing tool they can be.
QR codes (or ‘Quick Response’ code) is a unique barcode, and can not only be read by QR equipped barcode readers, but by smart phones as well. They are much more complex than an ordinary bar code, and have the potential to encode a huge amount of data. Instead of just storing numbers, QR codes can encode text, email addresses, phone numbers, digital business cards, website ...
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Posted in Advertising, Digital Marketing |
