Mar 02
Paper is usually in many forms known professionally as ‘stock’. You can only determine the best paper for your project when you know the different types of paper stock available as outlined below. Take note of the different types and the suitability of each for your project.
Coated Paper
This kind of paper as the title suggests, has a type of coating on it that is usually made of china clay and is used to produce a silky finish. Coated paper also has some glossy finish that may be silky or matt and is best suited for projects requiring a fine finish. This is the reason why coated paper is ...
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Posted in Printing |
Feb 28
At some point in a company or organisations lifetime there comes a time when it’s a good idea to test a market by printing leaflets. This maybe to test a product, service or event. Though some are known to be extremely successful, others turn out to be complete failure. So the common headache among companies is how they can make their leaflet promotion not only a success but an ongoing improvement so they increase the return each time. The best way to achieve this is to perform your test print marketing multiple times until you are satisfied with the results.
Suppose leaflet ‘A’ gets a r ...
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Posted in Digital Marketing, Leaflet Printing |
Feb 23
What to do and what not to do!
In the present scenario, most of the people are naturally tending to decrease their business and normally the first causalities is the advertising or marketing budget.
Well, successful marketing is not all about quantity because it is all about quality. In this regard, there are loads of opportunities for the business people to enhance their sales while keeping a close eye on the winning strings.
If you want an example of that look at the current marketing push from all thing Virgin. From Virgin media, Virgin Trains and the new launch of Virgin money. There is ...
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Posted in Advertising, Marketing |
Feb 20
Rules for VAT (value added tax) on printed materials are very complicated when we talk about United Kingdom legal laws. Especially VAT on leaflets and flyers are very tricky but this does not mean that they cannot be understood. The further discussion explains the whole process in an easy way so an idea can be formulated.
VAT on printed items depends upon different factors. For example, the format of the material, the size of that material, contents of the material and above all the intention of the written material count a lot. Most of the books, booklets, brochures, pamphlets and leaflets ha ...
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Posted in Full Colour Printing, Printing |
Feb 17
One of our regular customers was trapped by the hidden cost of leaflet and cancelled his leaflet printing order by saying that he had a tight budget and he would go for a cheaper printing. He further told me that he had borrowed a HP inkjet printer from his friend and now he was going to print 500 A5 leaflets. But when he looked at the true cost of these leaflets, he had to change his decision. Having printed 100 copies he found that the average cost of one A5 colour print with desktop inkjet printer was 39p!
Had he continued h would have had to bear £180 in total costs. But not only is the q ...
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Posted in Full Colour Printing, Leaflet Printing |
Feb 15
To give you an example of push out, grab a handful of paper, say 20 sheets of A4, then try and fold them all together – you will see that the outer pages have further to travel around where the spine would be, which makes them shorter overall compared to the other pages, or it makes the inner pages too long. In order to trim this document we would normally trim to the shortest sheet so so therefor the inner pages will suffer and printed information will no doubt be lost as the document is trimmed back.
Using 20 sheets of A4 may be a little extreme (as this would create an 80 page A5 docu ...
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Posted in Advertising, Brochure Printing |
Feb 14
No matter what it is that you are looking to print, before you can begin the production process, you need to create some artwork. ‘Artwork’ refers to the graphic design that will form the foundation of your printed materials; from a basic text by-line to a sophisticated design complete with photographs, logos and the written word.
There are a number of options available to you when creating artwork, depending on how complicated your project is and how professional you need the final product to turn out. The following guide outlines your choices.
Create your own artwork
One of the main bene ...
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Posted in Artwork Preparation |
Feb 09
The phrase ‘target audience’ refers to the group of people that you or your business is looking to reach and communicate with. Any marketing expert will tell you just how important it is to identify your target audience before you even start to think about marketing strategy. Its pointless pitching your product or services to the wrong person or market, it will be juts a waste of time and money.
While the temptation for a business is to try and sell their product to everyone, doing so can be costly and much less productive than trying to reach a specific group of people in society. ...
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Posted in Advertising |
Feb 07
Before the arrival of the Internet, ordering printed materials was both time consuming and costly. Fortunately, the introduction of digital printing alongside all this new technology has made it simpler and much cheaper to order printed materials. These days, it is simple to produce graphics on your own computer, save them to PDF and submit them to an online printing store and the materials will be delivered to your home faster than ever before.
In days gone by, printing was much more labour intensive than people may realize. All of this work added up for the customer, making printing a real f ...
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Posted in Full Colour Printing |
Jan 12
If you are involved in creating the artwork that needs to be printed, then in order to help you get a better outcome you will need a new understanding the basics of the image resolution. There is nothing to worry about, as this is often based on the simple concepts. This is also not so complex that people use to assume about it. So, stick to the basics, and things will appear less painful for you.
What is the resolution?
Whenever you are looking at the images in the computer, you are exactly looking at the grid of several tiny dots that are also known as the pixels. In the same way, when the p ...
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Posted in Artwork Preparation |
