Print-Print Blog » Flyer Printing

Sales lead with flyer printing services

admin — Mon, 15 Aug 2011 09:55:20 +0000

Marketing online has gained publicity, companies hardly ever think about marketing their products and services through marketing tools like postcards, business cards, flyers, etc. But, they do not generalize that promoting the companies through best marketing vehicles are costly and need enough of time to show the results.

When we talk of flyer printing company, there are many benefits that it holds and will help you build your brand just by sending the business message all over the targeted audience. Though flyers cannot inform many potential customers at one time, however they are very effectual if your clients are confined to some area. If, you have opened the new store in your region and wish to inform the people living close by, then the flyer printing is a best choice.

The flyers are the best advertising tools for a company to get awareness about services and products amongst targeted audience. Besides this, it is effective in spreading the information about the new changes to be introduced to your company.

By flyers, it gets very simple to inform general public regarding any new offer and discounts that are offered by an organization. The flyers normally have information regarding the company and what business your company is in or services they are giving. It is one mode of the direct communication with customers that is effective than marketing techniques online.

Doesn’t matter which printing services online you are availing, thinking some important features is important. Selecting right content, graphics and color of the flyers is important since they will only leave the everlasting impact on customer. Flyer must be written in the language known by readers of area that you wish to popularize the business in. Content must elaborate the services totally. One more important feature is inserting the flyer with some attractive images. The graphics say more than the text and thus inserting the flyer with some good images and pictures is important.

Defining purpose of the flyers at time of designing is very essential. If flyers are for the promotional activities, then it must be very attractive in order to impress the audience and in case, it is for the informational purpose, then information must be detailed & written in concise way.

Once flyer is made, distributing them among potential customers is important. There is not any doubt that the flyer printing is affordable, cheap, and effective, but the distribution plays very important role. To distribute flyers will help you know the customer’s reaction. There are many companies accessible on internet that will cater to your needs of printing. Print-Print is one company that will give printing and flyer distribution services at best cost. When you have done the market research as well as have developed the advertising theme, now it is time putting it on the paper. Whereas there are some business owners who hire expert graphic designers.

Flyer printing with that added finish!

admin — Fri, 01 Jul 2011 17:40:14 +0000

Printed products rely on both the quality of their content and the impact of their presentation. Said impact is often responsible for attracting an audience to take a closer look at the material. Whether you are distributing promotional material, marketing leaflets or denser publications, there are a number of exciting finishing techniques which you can use to add impact and generate interest in your product.
UV Sparkle varnish: Sparkle varnish gives print a glitter effect, applied to selected areas of artwork, helping attract attention. The effect is generated by including metallised polyester flakes within a high gloss UV varnish. UV Sparkle varnish gives an immediate lift to images, helping them to stand out. Available in a range of densities, the opacity of the sparkle effect can vary from light to almost almost complete coverage.
Hi Build Spot UV Varnish: Hi Build uses much coarser mesh than a regular UV Varnish, making text or images stand proud from the rest of the page. This not only make the page more visually exciting, it also adds a depth of texture to highlighted areas. Hi Build is best suited to bold lettering and shapes, practical concerns mean it often used for posters, flyers or other material which won’t be handled for long periods of time.
Fragrance Burst: A translucent coating, which can be applied to printed or non printed areas of a page, which releases a fragrance. The aroma is not released until the area is rubbed by the reader. Once activated, the fragrance can remain for a up to a year after printing. Most fragrances are available to order.

Silk OPP Lamination: Mirror Silk OPP Lamination provides a pearlescent finish, between matt and gloss. The lamination enhances the clarity and colour of the underlying print, and boosts the visual impact of the material. Suitable for most paper and card stocks, silk lamination is ideal for adding a quality feel to book or brochure covers.

Embossing: Embossing an image raises it from the background of the page, drawing attention to key aspects of your design. The effects of embossing can be dramatic on their own, but when used in conjunction with other techniques, such as spot UV varnishing or matt lamination, can create even more unique products. Embossed areas are best located away from creases or trims on the finished product.
Foil Blocking: Foil blocking is a cost effective way to add metallic colour to areas of your printed products. Using foils can create dramatic impact, both in appearance and texture, and is often combined with embossing to further these qualities. Foil blocking can also utilise pigmented, holographic and security foils to develop your printed products.
Selecting one or more of these speciality finishes can help your printed material to stand out from the crowd. While the more standard matt or gloss lamination and varnishing still work, using more dramatic finishes can make a huge difference to the impact and quality of your material. These exciting finishes will ensure that people take notice of your products.

Artwork for 6pp DL Roll Folded Leaflets

admin — Mon, 18 Jan 2010 11:29:14 +0000

For a roll folded leaflets the In order to create artwork for a A4 folded to DL, or 6pp DL leaflets you need to divide up the 6 panels, creating 3 vertical panels each side. Imagine the document is flat A4 landscape, and you are looking at the outer cover side, so what you see is document which is 297mm wide x 210mm high (without bleed). Measured from the left to right, the left hand panel is 97mm wide, the centre panel (back cover) is 100mm wide and the right hand panel (front cover) is also 100mm wide.

The opposite is then the case on the other inside spread. Again reading from left to right. The Leaflet hand panel (inside front cover) is 100mm wide, the centre panel (inside of back cover) is also 100mm, then the right hand panel is 97mm. By having the flap panel slightly shorter on its width allows it to slide within the fold neatly without obstruction. The term ‘roll folded leaflets‘ is trying to describe the way in its its folded, the ‘flap panel’ is rolled over the next panel and then the next panel before its flat folded.

Don’t forget to add ‘bleed‘ to these measurements.